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Itaca. Unique in knowing we’re not.

There are so many agencies that deliver excellent design, move comfortably through all things digital, offer engaging and creative advertising experiences, and perfectly execute PR campaigns and events.
There are probably even more agencies that boast a 360° degree integrated approach to communication projects.

So why choose us amongst all of them?
Because we’re the only agency that doesn’t believe we’re the only ones that know the job, and for this very reason we will always go the extra mile.

To have the feet in two Continents, knowing simply what makes us different, is not enought.
It is not enought to know that on the other side of the Ocean everything is bigger, from the streets to the steaks, and that the tips for the waiters are compulsory.
It requires knowing the two markets in deep, with their different features and trends.
It is not enought to know that people speak different languages.
It requires speaking all the languages as well as possible, giving to the all words the right shades.
We do it everyday: that’s why we always have more than a clock in our wrists.

MILAN

QUERÉTARO

NEW YORK

WARSAW

STATS COUNTER

85694

LINES OF CODE WRITTEN

1262

CUPS OF COFFEE CONSUMED

185

HAPPY CLIENTS SATISFIED

2920

PHONE BATTERIES RECHARGED

 

The key is to “understand”. Understanding what the client really wants may seem like a given, but it isn’t. Understanding without prejudice requires a rare skill: listening. But we’re also tasked to understand what’s happening around us in the market, and not just in a specific sector.

We start with analyzing our client’s brand, its positioning and communication, and follow-up by looking at the market, competitors and their positioning, the target audience, and the client needs and insights. Then, and only then, do we begin defining a concept.

Once the concept is finished we work to adapt it to the tools selected  following a strategic analysis of the current market trends, competitor activities, and target preferences both on and off line.

When approaching a brand our work is divided into two phases: Understanding and Creating. In the first, we identify the needs and objectives of the brand. In the second, we develop it through the Brand Landscape Analysis, Behavior Analysis and Benchmark Case Study Analysis.

When everything is clear and understood, we’re ready to begin building the brand’s personality starting with the Brand’s Touchpoint, before outlining visual metaphors and values, and continuing with tone of voice to finally obtain our Brand Insights and Brand Key Concept.

It all sounds very complicated, and sometimes it really is. But we enjoy it, and you’ll enjoy doing it with us.

 

STRATEGY

 

ANALYSIS

 

STUDY

 

DECODING

 

KEY CONCEPT

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