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Luce della Vite's first 20 years

CLIENT

Luce della Vite

OBJECTIVE

Communicate Luce della Vite’s first 20 years and the 20th vintage of its flagship wine, focusing on the product’s distinctive nature and the company’s values.

TARGET

Wine influencers, trade and lifestyle magazines, importers, clients (restaurants and wine bars) and end consumers.
Markets: Europe, USA, Asia

STRATEGY

Tell the story of a company and its products through its people and history.

Storytelling focus:

  • International scope and uniqueness of company and product
  • Original and innovative interpretation of Montalcino’s wine traditions
  • Unique character of each vintage and the winemaking process.

Topics:

  • The meeting between Luce della Vite’s two “fathers” Vittorio Frescobaldi, who expresses the Italian winemaking traditions, and Robert Mondavi, representing innovative Californian entrepreneurship in wine.
  • The blending of the two grapes and the two lands that give birth to Luce Della Vita: Sangiovese - Galestro, and Merlot - Clay.

CONCEPT

Luce 20. The twentieth time of a unique wine.

WHAT WE DID

 
Facebook, Twitter, Instagram, Pinterest, Youtube
 
Digital Pr
 
Ideation, planning and execution of an international event platform implemented in 20 cities across the globe.
 
Print and digital magazine
 
BTL, invites, flyers, posters, brochures, menus
 
Event layout, Installations
 
Packaging concept
 
Short movie: "An Outsider In Montalcino"
 
Institutional Website
 
Google Research & Display, Facebook Ad, Instagram Ad, Twitter Ad
 
SEO
CASE HISTORY

WE HAVE WORKED TO

ABB
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
Ca' Rugate
Campari
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Heineken Mexico
Identità Golose
Luce della Vite
Marcolin
Nielsen
Pago
Partesa
Rossignol
Stefano Farina
The Walt Disney Company Italia

A
ABB
Adecco
adidas
Agenxia
Agis Golf
Agricole Vallone
Albino Rocca
Alimenta
Allegrini
Anima Nera
Areu 118
Arte del Convivio
Assiteca
Assolombarda
Assoservizi
Attems

B
Babel TV
Barilla
Bec
Biancamaria Palace Hotel
Biancolatte Milano
Bibliotheca Culinaria
Birra Moretti
Borgonuovo
Bottone Corallo

C
Ca’ del Baio
Ca’ Rugate
Ca’ Viola
Caffè Jesi
Caffè Milani
Campari
Cantina dei Monaci
Cantine Francesco Montagna
Cantine Lorenz Martini
Castello del Trebbio
Castello di San Sano
Caviro
Chateau Lamargue
Cinquesensi Editore
City
Climaleader
Colla & Partners
Colombin
Comitato decennale Luigi Veronelli
Consorzio viticoltori del Vulture
COOPI
Cuamoc Moctezuma

D
Damilano
Danone
De Ros
Dearkids
Dibevit
Drappier
Dreaming Group

E
Eat’s
Ecomuseo Val Taleggio
Eden Viaggi
ENPA
Enrico Serafino
Erste & Neue
Expert Group

F
Fabbrica del verde
Fondazione Altagamma
Francoli

G
General Mills
Get Solution
Giancarlo Vitali
Granarolo
Grill Inn

H
Heineken
Horecare

I
Ichnusa
ICM
Identità Golose
Ingeo
Intercorporate

L
La Moresca
La Querciola
Levoni
Libraccio
Lipovac
Lorenz Martini
Luce della Vite
Luigi Caricato

M
Magenta Bureau
Magica Cleme
Marchesi Mazzei
Masserie Flocco
Mel bookstore
MMC
Moci
Mora & Memo
Motus

N
Nashuatec
Nino Franco
Nrg
Nuova Agricoltura

O
Olianas
Olimpia Armani Jeans
Osteria dei Fauni

P
Pago
Pala
Partesa
Performance in Lighting
Pira Luigi
Poggio Graffetta
Progettica
Progetto Ambiente

R
Rimar-Onlus
Ristorante Due Spade
Ristorante Navedano
Ristorante Rossini
Rocca di Castagnoli
Roeno
Rossignol
Rovagnati
RR & Partners

S
Sanpaolo Leasint
Sanpellegrino - Pago
Sartori
Schering-Plough
Scubla Roberto
Sella&Mosca
Sesto Autoveicoli
Sodastream
Sopralerighe
Spina Group
Studio Pagani
Super G

T
Tappeto Volante International
Tenuta di Capraia
Tenute Casadei
Terenzi
Teruzzi&Puthod
Torraccia del Piantavigna
The Nielsen Company
The Walt Disney Company
Ticketmore
Trequanda

U
Umani Ronchi

V
Villa Rotondo
Virgilio
Virgin Cola
Volkswagen
Wedding in Val d’Orcia

Z
Zardetto