Today, 59% of internet users is active on social media. What once was a niche, today is a crowded world that communication must understand how to penetrate with intelligence. Just like Itaca does.
Whatever the goal (increasing reputation, repositioning or launching a product, stimulating engagement...), we study the target, their digital touch points and create strong concepts, which can be adapted to different tools.
Social Media Advertising
Once the digital identity is defined, we create a social strategy by identifying for each channel, the target, the specific goals and an effective content strategy.