For Itaca, strategy and creativity are two disciplines that go hand in hand. Together they give life to long-lasting projects, with a well-defined positioning and clear goals.
The keyword is understanding what the client really wants, with no preconceptions, but by listening. And understanding what is going on in the market, by studying competitors, trends and the relevant target. Once this is done, the road to define the concept is a short one. And the choice of the online and offline media is the last piece of the puzzle.
Our work is split into two phases: Understanding & Creating. During the former we pinpoint the brand’s needs and goals. During the latter, we develop these through the Brand Platform: we define the vision, the mission, the brand personality, the values, the communication positioning, the visual and verbal identity. It may seem all very complicated, but we like doing it.