Perfection is rare. Three times rare

Industry - BEVERAGE - Wine

Ricasoli
GOAL
Creating and launching the Limited Edition Ricasoli Raritas
OUTPUT
Press office
YEAR
2019

Three faces, one soul

When he realised how different the results were when making wine with Sangiovese from different vineyards in the same territory, Francesco Ricasoli, baron of the family that invented Chianti classico, started working on its zonation with Progetto Raritas. He has managed to interpret “the real Terroir of Brolio” in three wines with a very different personality:  Colledilà, Roncicone, CeniPrimo.

Itaca successfully took care of communicating the three crus, taking care of press relations for their launch, organising an event in an exclusive location, and inviting journalists to take part in a unique tasting of 100% Sangiovese wines. By modulating the three voices of the new wines, it has interpreted the renewed splendour of the winery's soul.

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