Luce and Music

Industry - BEVERAGE - Wine

Tenuta Luce
GOAL
Illustrate the new “A meeting of talents” concept
OUTPUT
Creation of the format for two shows at Vinitaly and at MUDEC in Milan Year
YEAR
2016

A meeting of talents

Itaca created and produced the format of the "Luce and Music" show. This included two exclusive performances: the wines of Tenuta Luce first met the notes of a piano at Teatro Nuovo in Verona for the Fuori Vinitaly event, and then the notes of Paolo Fresu's trumpet (as well as of the culinary creations of Enrico Bartolini) at MUDEC in Milan.

Two forms of art and two senses blend, with the goal of “illuminating” talents. On this occasion a Limited Edition was also designed: a bottle of Luce 2013 paired with a record by Paolo Fresu, whose proceeds were destined to finance scholarships for students at the Accademia Pianistica di Imola, from which came the two pianists who performed in Verona.

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