Sentirsi l'uomo della porta accanto

Industry - FASHION – men’s underwear

Fragi
GOAL
New positioning
OUTPUT
Rebranding, brand architecture, corporate identity, logo, payoff, packaging, naming of the product lines
YEAR
2018

A face that speaks of you

We took care of the restyling of the logo and created a payoff that was in line with the new brand strategy. This is a concrete brand, focused on its consumers. This closeness was conveyed in the packaging, moving the attention from the body to the face. Finally, we created the naming for the product lines. 

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