A lodge in Valsassina

Industry - LUXURY – Hospitality

Maso Zambo
GOAL
Brand creation and brand identity
OUTPUT
Brand analysis, research and strategy, visual and verbal identity, brand identity and adaptation to all the communication materials.
YEAR
2018

45° 55’ 58,80’’ N - 9° 28’ 48’’ E

MASO ZAMBO, a name that encloses two identities: the first identity is connected with nature and the earth, and is represented by the word MASO, which means farm, and recalls the mountains and the life in the valleys. The second identity has to do with the most mysterious and evasive aspect of the brand, ZAMBO. Zambo is the nickname given to Stefano Zambon, the owner, a man who pays attention to the details that always make a difference. With such a surname you need a logo that is up to the standards: hence the monogram, typical of luxury and fashion brands, an M and a Z which together form the outline of a papillon. And then there’s the payoff: “Keep it secret”, which tells the spirit of the lodge and of those who choose it, inviting them to keep it secret. And finally, the visual identity: typographic family, colours, texture, business card, headed paper, envelope and infographics inside the lodge. Nothing is left to chance, just like Zambo wants it.

SHARE
OTHER PROJECTS FOR MASO ZAMBO
ABBIAMO LAVORATO PER
ABB
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
Campari
CCL
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Fragi
Heineken Mexico
Identità Golose
Laudemio Frescobaldi
Marcolin
Maso Zambo
Nielsen
Nino Franco
Pago
Partesa
Ricasoli
Rossignol
SAB Ortofrutta
Stefano Farina
Tenuta Luce
The Walt Disney Company Italia