MASO ZAMBO, a name that encloses two identities: the first identity is connected with nature and the earth, and is represented by the word MASO, which means farm, and recalls the mountains and the life in the valleys. The second identity has to do with the most mysterious and evasive aspect of the brand, ZAMBO. Zambo is the nickname given to Stefano Zambon, the owner, a man who pays attention to the details that always make a difference. With such a surname you need a logo that is up to the standards: hence the monogram, typical of luxury and fashion brands, an M and a Z which together form the outline of a papillon. And then there’s the payoff: “Keep it secret”, which tells the spirit of the lodge and of those who choose it, inviting them to keep it secret. And finally, the visual identity: typographic family, colours, texture, business card, headed paper, envelope and infographics inside the lodge. Nothing is left to chance, just like Zambo wants it.