The eyes of nature

Industry - BEVERAGE - Wine

Tenuta Luce
GOAL
Presenting the new winery
OUTPUT
Commercial
YEAR
2017

A different perspective: the new winery

“To fully understand the Nature of which we're keepers, we have learnt to look it in the eyes”.

This is the concept of the short film created by Itaca to present the new winery at Tenuta Luce.

An owl flying through the silent night, the first moments of dawn caught by a bee, the day of a hare and the rustling of leaves, the flight of a buzzard from above, all tell about the birth of a new winery, which appears with the same natural lightness of a butterfly.

Through the eyes of animals, this is the story of respect for everything on which Luce shines.

The preview was shown during Luce's events all around the world, and then shared on its social media networks.

 

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