“To fully understand the nature of which we are keepers, we have learnt to look at it through its own eyes”. This is the concept of the short film which, in 2017, Itaca created to present Tenuta Luce’s new winery. We presented the biodiversity that makes the estate unique, through the eyes of the animals that live in the vineyard: we have waited for dawn with the owl, we have explored the vineyard with the bees, breathed in the aroma of the earth with the hares. The short film was premiered during Luce’s events all around the world and, later, on its social media accounts.