The eyes of nature

Industry - BEVERAGE - Wine

Luce della Vite
GOAL
Presenting the new winery
OUTPUT
Commercial
YEAR
2017

Tenuta Luce’s new winery.

“To fully understand the nature of which we are keepers, we have learnt to look at it through its own eyes”. This is the concept of the short film which, in 2017, Itaca created to present Tenuta Luce’s new winery. We presented the biodiversity that makes the estate unique, through the eyes of the animals that live in the vineyard: we have waited for dawn with the owl, we have explored the vineyard with the bees, breathed in the aroma of the earth with the hares. The short film was premiered during Luce’s events all around the world and, later, on its social media accounts.

SHARE
OTHER PROJECTS FOR LUCE DELLA VITE
ABBIAMO LAVORATO PER
ABB
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
Campari
CCL
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Fragi
Heineken Mexico
Identità Golose
Laudemio Frescobaldi
Luce della Vite
Marcolin
Maso Zambo
Nielsen
Nino Franco
Pago
Partesa
Ricasoli
Rossignol
SAB Ortofrutta
Stefano Farina
The Walt Disney Company Italia