Fun vegetables, a bit over the top, ready to mix, to dance together, to create new original combinations. Our challenge, in creating the logo, the payoff and the corporate identity, was to make this producer of bagged salads a brand with a memorable, lively and enthusiastic image.
Sab has a smiling and young appearance, a witty spirit, an infectious energy. Its packaging mirrors its soul: the remarkable design and the lively colours capture the attention of the consumer, standing out from the monotony of the shelves.
The liveliness and energy of SAB invaded supermarkets across Italy. What with play of words, smiles and recipes to share, between June and September we counted:
