We curated the brand strategy for Laudemio Frescobaldi, the extra virgin olive oil of Gruppo Frescobaldi. We defined the mission, vision, personality, values, essence, manifesto, visual and verbal identity of the brand. All these elements were the bases for a uniform and coherent communication with regards to market and competitors. We thus created an elegant Brand Manual, with the theoretical guidelines for the brand communication and the usage of the corporate identity.
