The gym for everyone

Industry - FRANCHISING - Fitness

Anytime Fitness
GOAL
Develop customer loyalty and acquire new franchisees; increase the clubs’ members across Italy.
OUTPUT
Cross media B2B and B2C campaign
YEAR
2019

Italy turns purple

For Anytime Fitness’s Purple Day, a day of special discounts, we created a B2B2C cross media advertising campaign through different communication touchpoints, to develop customer loyalty among franchisees and increase the gyms’ members. What with billboards in strategic areas, a presence in the clubs and planning on proprietary social networks (Linkedin, Facebook and Instagram) the purple wave of Anytime “invaded” the cities, reaching the desired goals.

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