The way you discover it.

Industry - FASHION – men’s underwear

Fragi
GOAL
Brand awareness
OUTPUT
Print advertising campaign
YEAR
2019

“Così come sei” takes life

To launch the new payoff “Così Come Sei” [The way you are] we created a traditional advertising campaign on the main Italian newspaper, a celebration of the simplicity of the man next door: an almost “legendary” being, to whom aspire to.

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OTHER PROJECTS FOR FRAGI
ABBIAMO LAVORATO PER
ABB
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
Campari
CCL
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Fragi
Heineken Mexico
Identità Golose
Laudemio Frescobaldi
Marcolin
Maso Zambo
Nielsen
Nino Franco
Pago
Partesa
Ricasoli
Rossignol
SAB Ortofrutta
Stefano Farina
Tenuta Luce
The Walt Disney Company Italia