We gave Sab a colourful and lively appearance, a fun and expert tone of voice. The logo and payoff mirror the brand’s personality, just like the packaging whose visual impact, playing on lively colours, has the goal of capturing the attention of the consumer.
Sab has a smiling and young appearance, a funny tone of voice and an infectious energy. Its packaging mirrors its soul: the remarkable design and the lively colours capture the attention of the consumer, standing out from the monotonous shelves.
We created a Brand Manual to define Sab’s Brand Identity, establishing the guidelines including the photographic style, the tone of voice, and the correct use of the logo.