A pre-roll video on YouTube telling the experience of Common Housing. A double interview with the voice of an architect from CCL and that of some of the members, explaining the more theorical and technical aspects of the #ScegliBisceglie project and the new way of investing in housing.
Through the publication of two different creative works on the Facebook and Instagram accounts of CCL, we intensified the strength of the Common Housing message. By pointing on the same audience, we obtained website traffic and conversions.
To present the Common Housing lifestyle and give value to the outskirts of Milan, we created an influencer marketing project with the participation of @amilanopuoi, who shared with its large community our story of the Bisceglie neighbourhood.