Industry - RESIDENTIAL CONSTRUCTION – Consortium of cooperatives

CCL
GOAL
Brand awareness
OUTPUT
Pre-roll campaign on YouTube, Facebook and Instagram; influencer marketing
YEAR
2019

Experience speaks

A pre-roll video on YouTube telling the experience of Common Housing. A double interview with the voice of an architect from CCL and that of some of the members, explaining the more theorical and technical aspects of the #ScegliBisceglie project and the new way of investing in housing.

Common Housing becomes social

Through the publication of two different creative works on the Facebook and Instagram accounts of CCL, we intensified the strength of the Common Housing message. By pointing on the same audience, we obtained website traffic and conversions.

Cohabitat has no more secrets

To present the Common Housing lifestyle and give value to the outskirts of Milan, we created an influencer marketing project with the participation of @amilanopuoi, who shared with its large community our story of the Bisceglie neighbourhood.

SHARE
OTHER PROJECTS FOR CCL
ABBIAMO LAVORATO PER
ABB
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
Campari
CCL
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Fragi
Heineken Mexico
Identità Golose
Laudemio Frescobaldi
Marcolin
Maso Zambo
Nielsen
Nino Franco
Pago
Partesa
Ricasoli
Rossignol
SAB Ortofrutta
Stefano Farina
Tenuta Luce
The Walt Disney Company Italia