This is CCL’s new payoff and its new brand identity. We defined a clear image and a definite voice. Because when communication is uniform, trust is immediately conveyed.
We organised a reportage to present the neighbourhoods without any filter and the development of the works in the CCL building sites.
It was crucial to organise workshops with the members of the committee, during which the developments of the communication were shared.
For every housing project we created campaigns to recruit members.
For the brand to convey trust, all its communication must be uniform: from the website with a simple user experience to the Facebook page that gives institutional and entertaining information.
Becoming the member of a cooperative is no longer so scary.