#YourWellTime

Industry - FRANCHISING - Fitness

Anytime Fitness
GOAL
Brand awareness
OUTPUT
Adaptation of the communication strategy on the Facebook and Instagram accounts (B2B) and Linkedin (B2C), content strategic planning, community management.
YEAR
2019

The franchising of fitness

The new strategy developed by Itaca for Anytime Fitness included its Facebook and Instagram accounts, with a strategic planning of the content and community management activities, to reach a growing number of users, maximising the brand’s exposure and fostering customer loyalty.

The Purple Day becomes social

During the advertising campaign for Anytime Fitness’s Purple Day, we created engaging creative content for their social accounts, based on the concept of the campaign, to generate conversions and increase the number of club members.

An innovative business model

We manage and curate the Linkedin account of Anytime Fitness. We aim to build the corporate online presence of the franchising, presenting the business model, the advantages of participating in it, the numbers and the presence of the brand in industry fairs.

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