Laudemio Frescobaldi generates new flavours, new aromas, new memories, and it does so in an instant. An instant is enough to savour its essence, and an instant is enough to understand its charm. And to fall in love with it.
Instant this is the keyword of Laudemio’s brand manifesto, a story-telling tool that describes the perception we would like to stimulate in the experience and in the eyes of its stakeholders.
The brand manifesto inspires and guides all the brand communication, both written and oral.
The uniqueness of a brand is given by the coherence of all its messages. To enclose in just one moment all the communication rules of Laudemio Frescobaldi, we created a brand manual divided into three chapters. The first portrays the brand, the mission, vision, personality, values, the essence and the manifesto. The second is dedicated to the verbal identity: the rules of its words, the tone of voice, the words to avoid and those that define its personality. Finally, the third chapter analyses the visual identity, that is to say the graphic and typographic guidelines. In this way, whoever wants to speak of Laudemio, will be able to do so following a defined and unique voice: the voice of the brand.