The uniqueness of the brand is given by the coherence of all the messages, and for a brand like Ethica, that travels every day from one corner to the other of the world, it’s crucial. To enclose all of Ethica Wines’ communication rules into just one tool, we created a brand visual identity manual, divided into two chapters. The first presents the brand, its mission, vision, personality, values, tone of voice and positioning compared to its competitors. The second is dedicated to the visual identity. This way, whoever will want to talk of Ethica, will do so in coherence with the brand and its positioning.