We manage the external and press relations of the collection created by entrepreneur Luciano Sorlini and exhibited in a 17th century estate in Calvagese della Riviera (lake Garda). To ensure the communication is constant, we designed a cultural project called "Venus in MarteS" that enhances a specific set of works focused on the presence of the feminine figure inside the collection. We took care of the institutional communication such as the bequest of the Biblioteca Armondi to MarteS and took care of the launch, creating specific content for the press and generating a constant and coordinated flow of communication with the press, focused on the Museum’s ongoing activities, such as the guided tours and the guided workshops dedicated to children. The goal is to make people discover MarteS and its activities, with the involvement of both the local and national press.
