Kiss kiss? Cin cin!

Industry - BEVERAGE – New market

Ethica Wines
GOAL
Opening up to the Chinese wine market
OUTPUT
Wine show. TV series “Kiss kiss”
YEAR
2020

A series of kisses from Italy…

Do you know the Chinese word for kiss?  亲亲 (qīn qīn), which recalls the Italian toast “cin cin”. And this is how the new series called «Kiss kiss» was born!

To communicate effectively, you must be avantgarde. Said and done: here we are in the backstage of “Kiss Kiss” the series launched by Ethica Wines, a partner of Itaca par excellence. This is the very first Italian wine show on Youku, the most popular video and streaming platform in China.

By supervising the filming, we have travelled with Si Wei, a young Chinese actress and model, in her real and sentimental journey through Tuscany, Piedmont, Franciacorta, Trento, Sicily and then Venice, discovering Made in Italy: culture, food, and of course wine!

Fongyee Walker, Mandarin and English-speaking Master of Wine, consultant and wine expert guided this adventure among the producers of Ethica Wines.

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