Exploring a new world

Industry - BEVERAGE - Wine

Nino Franco
GOAL
Revealing the new e-commerce with a social media campaign
OUTPUT
Design, creation and development of the social media campaign
YEAR
2020

Launch of the new e-commerce

Itaca guides Nino Franco in new digital territories on the year following the 100th anniversary of the winery which has always been forward looking.

Starting from three crucial KPIs - CTR, clicks on the website and cost per visit – we created a sparkling social media campaign like the bubbles you can buy from the new e-commerce platform. The launch, promo-code, push actions, the limited-edition bottles and a detailed targeting work were the keys of the strategy and of the success of the campaign.

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OTHER PROJECTS FOR NINO FRANCO
ABBIAMO LAVORATO PER
ABB
Acimga
Adecco
Adidas
Allegrini
APCOR
Assiteca
Barilla
BIONDI SANTI
Campari
CCL
Courmayeur Mont Blanc
Eat's
Eden Viaggi
ENPA
Ethica Wines
Fragi
Heineken Mexico
Identità Golose
König
Laudemio Frescobaldi
Marcolin
Maso Zambo
Nielsen
Nino Franco
Pago
Partesa
Ricasoli
Rossignol
SAB Ortofrutta
Stefano Farina
Tenuta Luce
The Walt Disney Company Italia
Think About
Villa della Torre