Phygital tastings, a new reality

Industry - BEVERAGE - wine

Cusumano
GOAL
Launching the new Cru Salealto
OUTPUT
Press office
YEAR
2020

The new Cru Salealto: thrilling (also) remotely

Complicated times can result in thrilling and unexpected moments, even during the pandemic. The "physical and digital" experience created for the launching of Cusumano's new Cru Salealto, during the days when Vinitaly was meant to take place, are an example of this.

The remote event was a success was a success, with 24 wine journalists who were thrilled to taste, live, the new Cru Salealto guided by the strong personality of Diego Cusumano and the wisdom of oenologist Mario Ronco. A wine born from the desire of recreating what king Ferdinand I of the Two Sicilies obtained in the same territory, the result of curiosity and research, just like this new way of sharing and tasting.

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