Luce presents Luce - Capitolo 25

Industry - BEVERAGE - Wine

Tenuta Luce
GOAL
Presenting the 25th anniversary of Luce
OUTPUT
Development of a specific section of the website, video graphic motion, book, shopper
YEAR
2020

How to present the 25th anniversary of a wine to a b2b and general target?

A fourth of a century. A perfect story.

Luce presents Luce - Capitolo 25 is the book created to celebrate the 25th anniversary of Luce. An original concept in which the icon-wine of the Tenuta – the first to be produced from a blend of Sangiovese and Merlot in Montalcino – presents its history, based on respecting the Earth, the People, Beauty and Intelligence. The editorial work wisely blends the story with the photographs of Cris Toala Olivares, National Geographic photographer, which depict the values of Luce Luce, and the illustrations of Anna Godeassi, who evokes their inspiration.

25 vintages.

Capitolo 25 di Luce is also a web project on the lucedellavite.com website. The study of a special design transforms into sections the five values on which the story of the 25 vintages is developed, and where the iconographic choice becomes prominent.

When images speak for themselves.

From the illustrations to a video in graphic motion: animated drawings that can express and illustrate the values on which the story of Luce is based.

“Through visual metaphors, I've tried to personify wine which is both man and the end product: the result of a process of life in which earth, emotions, people and work take part.” - Anna Godeassi.

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