{"id":6705,"date":"2023-01-16T13:33:55","date_gmt":"2023-01-16T13:33:55","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/gs1-italy-servizi\/"},"modified":"2024-03-07T14:01:17","modified_gmt":"2024-03-07T14:01:17","slug":"gs1-italy-servizi","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/gs1-italy-servizi\/","title":{"rendered":"GS1 Italy Servizi"},"content":{"rendered":"\n<div class=\"wp-block-group max-width--ultra-small pb4 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"uppercase mb0 fadeUp dly1\"><strong>THE client<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading fadeUp dly3\">GS1 Italy Servizi<\/h1>\n\n\n\n<p class=\"fadeUp dly5\">GS1 develops services that help companies and distributors to accelerate their digital transformation.<br>Its mission is to simplify the sharing of information, make operational processes faster, optimise logistics and supply chain.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-full fadeUpZoom\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"827\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1.jpg\" alt=\"\" class=\"wp-image-5405\" srcset=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1.jpg 1920w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-300x129.jpg 300w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-1024x441.jpg 1024w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-768x331.jpg 768w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-1536x662.jpg 1536w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-1600x689.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation has-grigio-itaca-background-color has-background\" id=\"obbiettivi\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p1 dly2 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading uppercase title1\">THE GOALs<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly3 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Where we started from<\/h4>\n\n\n\n<p>The first step for GS1 was to control the <strong>new communication channels <\/strong>working on brand awareness, so that a <strong>B2B<\/strong> <strong>audience <\/strong>would get to know them, and they could become a point of reference for <strong>new potential clients<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly4 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">What we did<\/h4>\n\n\n\n<p>Since the brand promises to <strong>simplify<\/strong> work steps and processes, we have chosen to focus on the value of <strong>simplicity <\/strong>to build their  identity on <strong>social media<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt4 pb4 scroll-animation scroll-margin-top has-bianco-itaca-color has-nero-itaca-background-color has-text-color has-background\" id=\"design\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">VISUAL IDENTITY <\/h2>\n\n\n\n<p class=\"fadeUp dly2\">The new approach and <strong>graphic style<\/strong> allowed us to channel rather complex <strong>messages<\/strong> and the various <strong>services <\/strong>offered by GS1 in a simple, effective and immediate way.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns flex--justify-space-between is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fadeUp dly4 p1 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full img-res\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"460\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-CoseAllineoMED.gif\" alt=\"\" class=\"wp-image-5409\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top fadeUp dly6 p1 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full mt5 mt0-sma mb1 img-res\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"460\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-RendeSemplice.gif\" alt=\"\" class=\"wp-image-5408\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation scroll-margin-top has-bianco-itaca-background-color has-background\" id=\"digital\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">Social Media<\/h2>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video fadeUpZoom dly4\"><video height=\"834\" style=\"aspect-ratio: 1480 \/ 834;\" width=\"1480\" loop muted src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/GS1-Social.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GS1 develops services that help companies and distributors to accelerate their digital transformation.<\/p>\n","protected":false},"featured_media":6706,"template":"","categorie":[],"class_list":["post-6705","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GS1 Italy Servizi - Itaca Comunicazione Creative Agency in Milan<\/title>\n<meta name=\"description\" content=\"GS1 develops services that help companies and distributors to accelerate their digital 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