{"id":6710,"date":"2023-01-31T10:13:57","date_gmt":"2023-01-31T10:13:57","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/biondi-santi\/"},"modified":"2023-06-28T14:07:23","modified_gmt":"2023-06-28T14:07:23","slug":"biondi-santi","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/biondi-santi\/","title":{"rendered":"Biondi-Santi"},"content":{"rendered":"\n
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THE client<\/strong><\/p>\n\n\n\n

Biondi-Santi<\/h1>\n\n\n\n

Biondi-Santi is the creator of Brunello di Montalcino and an ambassador around the world of Italian fine wine. From its first vintage in 1888 to our days, Biondi-Santi has continued to make a Brunello famous for its elegance and extraordinary longevity.<\/p>\n<\/div><\/div>\n\n\n\n

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THE GOALS <\/h2>\n<\/div>\n\n\n\n
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Where we started from <\/h4>\n\n\n\n

It all began from the need to imagine and create a unique rite<\/strong> in the world of fine wine that would celebrate each year the launch of the new vintage<\/strong>. The goal of Biondi-Santi is to get its lovers involved through a universal tool<\/strong> capable of travelling everywhere. <\/p>\n<\/div>\n\n\n\n

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What we did <\/h4>\n\n\n\n

La voce di Biondi-Santi<\/strong> is the big communication project that puts together music, literature, art and conversations so that a selected community <\/strong>of collectors, wine lovers and friends gather around the brand, inviting them to “Listen carefully<\/strong>\u201d to the immortality of Brunello di Montalcino.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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StrategY<\/h2>\n\n\n\n

Listening <\/strong>and story telling <\/strong>are the focus of the strategy designed for Biondi-Santi. Each year, on top of presenting the new vintage, a new story is born in which wine is the main character together with the brand’s values. Among the pages of the limited edition books, there are QR Codes<\/strong> that open the door to a secret online platform <\/strong>where Biondi-Santi spreads its Voice through an audiobook and a podcast. <\/p>\n<\/div><\/div>\n\n\n\n

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AUDIOBOOK<\/h2>\n\n\n\n

The heart of the communication project is the short novel <\/strong>created by writer and journalist Elena Dallorso in the first volume and writer Gianni Farinetti in the second. Two narrators – in Italian, actor Neri Marcor\u00e8<\/strong> and in English, American Tomas Arana<\/strong> – transform the short novel into a story for the ears, to listen to with your headphones.<\/p>\n<\/div><\/div>\n\n\n\n

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    Podcast<\/h2>\n\n\n\n

    Around the audiobook a series of conversations <\/strong>in the shape of a podcast. They are born in the Biondi-Santi<\/strong> Salon<\/strong>. A digital and physical space where CEO Giampiero Bertolini<\/strong>, and Technical Director Federico Radi talk about the theme of the year together with Akin Spirits<\/strong> <\/strong>like Orchestra Director Beatrice Venezi, and Eike Schimdt, the Director of Gallerie degli Uffizi. <\/p>\n<\/div><\/div>\n\n\n\n

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