{"id":6841,"date":"2023-02-21T08:47:13","date_gmt":"2023-02-21T08:47:13","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/italfarmaco-woman-factor\/"},"modified":"2023-10-04T12:22:03","modified_gmt":"2023-10-04T12:22:03","slug":"italfarmaco-woman-factor","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/italfarmaco-woman-factor\/","title":{"rendered":"Italfarmaco"},"content":{"rendered":"\n
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THE client<\/strong><\/p>\n\n\n\n

Italfarmaco<\/h1>\n\n\n\n

Italfarmaco Spa is an Italian corporation established in 1938. It operates in Italy and abroad in the pharmaceutical and chemical-pharmaceutical industries. The Women Health Division is the branch of Italfarmaco that focuses on gynecology and on the physical and psychological wellbeing of women. <\/p>\n<\/div><\/div>\n\n\n\n

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THE GOALS <\/h2>\n<\/div>\n\n\n\n
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Where we started from <\/h4>\n\n\n\n

Italfarmaco is side by side with women in the crucial moments of their lives. These moments are often affected by taboos <\/strong>and urban myths <\/strong>spread online. The brand’s desire is to break the disinformation through a connection between the Women Health Division and the feminine world<\/strong>.<\/p>\n<\/div>\n\n\n\n

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What we did <\/h4>\n\n\n\n

We built a virtual space <\/strong>where women of all ages can feel the protagonists. Woman Factor<\/strong> is a large community for women <\/strong>where all women are listened to, welcomed and represented without any filter <\/strong>so they can feel freer and more sure in all the stages of their life.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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StrategY<\/h2>\n\n\n\n

Through this project Italfarmaco aims to increase the brand awareness <\/strong>and the relevance in the eyes of its consumers, generating a positive<\/strong> reputation<\/strong> and a feeling of loyalty <\/strong>towards the brand and its products.<\/p>\n<\/div><\/div>\n\n\n\n

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