{"id":6853,"date":"2023-01-31T10:44:47","date_gmt":"2023-01-31T10:44:47","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/cusumano\/"},"modified":"2023-06-14T08:16:24","modified_gmt":"2023-06-14T08:16:24","slug":"cusumano","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/cusumano\/","title":{"rendered":"Cusumano"},"content":{"rendered":"\n<div class=\"wp-block-group max-width--ultra-small pb5 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"uppercase mb0 fadeUp dly1\"><strong>THE client<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading fadeUp dly3\">Cusumano<\/h1>\n\n\n\n<p class=\"fadeUp dly5\">Cusumano, with its 520 hectares of vineyards, is one of the most important producers in all Sicily: a winery where quality and quantity go in the same direction, allowing everyone to discover the true essence of Sicilian wines.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-full fadeUpZoom\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01.jpg\" alt=\"\" class=\"wp-image-5468\" srcset=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01.jpg 1920w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01-300x169.jpg 300w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01-1024x576.jpg 1024w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01-768x432.jpg 768w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01-1536x864.jpg 1536w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano01-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation\" id=\"obbiettivi\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p1 dly2 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading uppercase title1\">THE GOALS<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly3 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Where we started from <\/h4>\n\n\n\n<p>The goal of Cusumano is to strengthen its brand <strong>awareness <\/strong>and <strong>reposition <\/strong>itself among the brands of Italian wine. The challenge is doing so through <strong>PR<\/strong> and <strong>Press office<\/strong> activities and the involvement of a varied and across-the-board target that can channel its  values.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly4 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">What we did<\/h4>\n\n\n\n<p>Through an ongoing activity of <strong>media relations<\/strong> with the press and a <strong>strategy<\/strong> that aims at the wine and lifestyle press, we created <strong>value<\/strong> around the forte that characterises Cusumano: the differentiation of the production of 12 wines across 5 territories.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation has-bianco-itaca-color has-nero-itaca-background-color has-text-color has-background\" id=\"pr\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp dly1 mb0\">PRESS LUNCH <\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"dly4 fadeUp\">\n        <section class=\"content--slider splide--slider0 pb3 pt0 alignfull \">\n        <div class=\"splide splideCarosello\" id=\"splide0\">\n                <div class=\"splide__track\">\n                <ul class=\"splide__list\">\n                                        <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano02.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano03.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano04.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano05.jpg\" alt=\"\" \/>\n                         \n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation has-grigio-itaca-background-color has-background\" id=\"corporate-identity\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">PRESS OFFICE <\/h2>\n\n\n\n<p class=\"fadeUp dly2\">During the pandemic, the <strong>Phygital Tasting <\/strong>for the launch of Cusumano&#8217;s new <strong>Cru Salealto<\/strong>, shows that from complicated moments charming and surprising experiences can be born. <strong>Diego Cusumano<\/strong> and winemaker <strong>Mario Ronco<\/strong> guided the event remotely, with 24 wine and lifestyle journalists.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full fadeUpZoom dly4 img-res\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1229\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06.jpg\" alt=\"\" class=\"wp-image-5474\" srcset=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06.jpg 1920w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06-300x192.jpg 300w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06-1024x655.jpg 1024w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06-768x492.jpg 768w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06-1536x983.jpg 1536w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/01\/Cusumano06-1600x1024.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cusumano, with its 520 hectares of vineyards is one of the most important producers in the whole of 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