{"id":6983,"date":"2023-03-20T11:16:47","date_gmt":"2023-03-20T11:16:47","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/tenuta-luce\/"},"modified":"2024-03-07T14:02:12","modified_gmt":"2024-03-07T14:02:12","slug":"tenuta-luce","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/tenuta-luce\/","title":{"rendered":"Tenuta Luce"},"content":{"rendered":"\n
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THE client<\/strong><\/p>\n\n\n\n

Tenuta Luce<\/h1>\n\n\n\n

Tenuta Luce\u00a0is a winery established in 1993 by Vittorio Frescobaldi and Robert Mondavi with the desire of making a dream come true: that of creating in Montalcino, an exceptional territory for the production of fine wines, a wine that would go beyond tradition, without disowning it.<\/p>\n<\/div><\/div>\n\n\n\n

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THE GOALS<\/h2>\n<\/div>\n\n\n\n
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Where we started from <\/h4>\n\n\n\n

Acquiring an international positioning as a great Italian excellence <\/strong>and in Italy creating awareness of its excellent and unique wines<\/strong>. Tenuta Luce arrives at Itaca to establish a route towards these two important macro communication goals.<\/p>\n<\/div>\n\n\n\n

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What we did <\/h4>\n\n\n\n

During 12 years of collaboration with Tenuta Luce, we have designed, produced and launched a series of strategies and communication activities <\/strong>that, over time, have contributed to strengthen a brand with a strong Italian identity, so it could create new imaginary worlds and travel around the world.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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      strategY<\/h2>\n\n\n\n

      The strategic idea that guided the creativity was based on the dualism<\/strong> of Tenuta Luce and its most iconic wine. Both of them are the perfect synthesis of a double: two founders<\/strong>, one Italian and one American; and two grape varieties<\/strong>, one traditionally Tuscan, and the other profoundly international.<\/p>\n<\/div><\/div>\n\n\n\n

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      MagazineS<\/h2>\n\n\n\n

      Outsider<\/strong> is the magazine that illustrates, year after year, the national and international celebrative moments <\/strong>that have marked the journey of the Winery, starting from its 20th anniversary<\/strong>. From the first magazine, starts the second, Birth<\/strong>, which celebrates the birth of the new Winery.<\/p>\n<\/div><\/div>\n\n\n\n

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        MonograPH<\/h2>\n\n\n\n

        Luce racconta Luce – Capitolo 25<\/strong> is the book created to celebrate Tenuta Luce’s 25th anniversary<\/strong>.
        An original concept in which the icon-wine of Tenuta Luce tells its story and values through the photos of Cris Toala Olivares<\/strong>, a National Geographic photographer.<\/p>\n<\/div><\/div>\n\n\n\n

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          SHORTS<\/h2>\n\n\n\n

          An Outsider in Montalcino<\/strong>, Presente e Futuro<\/strong>; and Luce racconta Luce<\/strong>, are the three shorts shown during the celebrative events as a story telling tool and to support the magazines. They were developed over the years to present Tenuta Luce to a global audience.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n