{"id":7060,"date":"2023-03-29T08:40:21","date_gmt":"2023-03-29T08:40:21","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/rovagnati-us\/"},"modified":"2023-06-14T08:21:21","modified_gmt":"2023-06-14T08:21:21","slug":"rovagnati-us","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/rovagnati-us\/","title":{"rendered":"Rovagnati US"},"content":{"rendered":"\n<div class=\"wp-block-group max-width--ultra-small pb4 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"uppercase mb0 fadeUp dly1 wp-block-paragraph\"><strong>THE client<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading fadeUp dly3\">Rovagnati US<\/h1>\n\n\n\n<p class=\"fadeUp dly5 wp-block-paragraph\">The historic family business, established in 1943 by Paolo Rovagnati, crosses the borders of Italy and to conquer America. The new plant in New Jersey has given life to a process of brand internationalisation with the goal of becoming an icon abroad too.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 has-grigio-itaca-background-color has-background\" id=\"counter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns scroll-animation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p1 dly2 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading uppercase title1\">THE GOALS<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly3 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Where we started from <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to introduce the Paolo Rovagnati line and Rovagnati&#8217;s Protein Snacks in the US market through a focused <strong>instore<\/strong> campaign, through partnerships with American chefs, <strong>social media campaigns <\/strong>and <strong>press office <\/strong>activity on food magazines to improve brand awareness.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly4 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">What we did <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We managed and coordinated the US press office with the support of <strong>food bloggers<\/strong> and some <strong>morning shows <\/strong>like <em>Wake Up with Marci<\/em>. On the brand&#8217;s new social media channels, the goal is to make consumers more aware, through <strong>educational<\/strong> <strong>content <\/strong>with a Made in Italy flavour.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation scroll-margin-top has-bianco-itaca-color has-text-color has-background\" id=\"digital\" style=\"background-color:#ac172d\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">social media campaign<\/h2>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-video fadeUpZoom dly4\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" loop muted src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US_IG.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt4 pb1 scroll-animation scroll-margin-top\" id=\"advertising\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">Pos materials<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns flex--justify-space-between is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top fadeUp dly2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:49%\">\n<figure class=\"wp-block-image size-full mb1 img-res\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1.jpg\" alt=\"\" class=\"wp-image-6179\" srcset=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1.jpg 1440w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1-240x300.jpg 240w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1-819x1024.jpg 819w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1-768x960.jpg 768w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US1-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column fadeUp dly4 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:49%\">\n<figure class=\"wp-block-image size-full img-res mt10 mt0-sma\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2.jpg\" alt=\"\" class=\"wp-image-6180\" srcset=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2.jpg 1440w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2-240x300.jpg 240w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2-819x1024.jpg 819w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2-768x960.jpg 768w, https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/Rovagnati-US2-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt4 pb1 scroll-animation scroll-margin-top has-grigio-itaca-background-color has-background\" id=\"editorial\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp\">press review <\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"dly4 fadeUp\">\n        <section class=\"content--slider splide--slider0 pb3  \">    \n        <div class=\"splide\" id=\"splide0\">\n                <div class=\"splide__track\">\n                <ul class=\"splide__list\">\n                                        <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/RovagnatiUS1.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/RovagnatiUS2.jpg\" alt=\"\" \/>\n                         \n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The historic family business, established in 1943 by Paolo Rovagnati, crosses the borders of Italy to conquer America.<\/p>\n","protected":false},"featured_media":7061,"template":"","categorie":[49,51,52],"class_list":["post-7060","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categorie-advertising-en","categorie-digital-en","categorie-editorial-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rovagnati US - Itaca Comunicazione Creative Agency in Milan<\/title>\n<meta name=\"description\" content=\"The 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