{"id":7065,"date":"2023-03-29T08:42:45","date_gmt":"2023-03-29T08:42:45","guid":{"rendered":"https:\/\/www.itacacomunicazione.it\/portfolio\/partesa-heineken-mexico\/"},"modified":"2024-03-07T14:03:32","modified_gmt":"2024-03-07T14:03:32","slug":"partesa-heineken-mexico","status":"publish","type":"portfolio","link":"https:\/\/www.itacacomunicazione.it\/en\/portfolio\/partesa-heineken-mexico\/","title":{"rendered":"Heineken M\u00e9xico"},"content":{"rendered":"\n<div class=\"wp-block-group max-width--ultra-small pb4 scroll-animation\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"uppercase mb0 fadeUp dly1 wp-block-paragraph\"><strong>THE client<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading fadeUp dly3\">Heineken M\u00e9xico<\/h1>\n\n\n\n<p class=\"fadeUp dly5 wp-block-paragraph\">It&#8217;s the most innovative beer group in Mexico and the one with the longest tradition. It manages 7 plants, where over 18K employees work with the commitment of surprising their consumers with the best fine beer.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 has-grigio-itaca-background-color has-background\" id=\"counter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns scroll-animation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p1 dly2 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading uppercase title1\">THE GOALS <\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly3 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Where we started from<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of Heineken M\u00e9xico is to strengthen the knowledge and the commitment of the salesforce towards the <strong>Premium<\/strong> <strong>Brands<\/strong> of the beer group&#8217;s ecosystem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p1 dly4 fadeUp is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">What we did <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We created a national <strong>event<\/strong> and brought it to 7 different cities in Mexico. An <strong>experential universe <\/strong>dedicated to the sales directors and managers: <strong>Universo Premium.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mb1 pt5 pb5 scroll-animation\" id=\"events\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group max-width--ultra-small mb3\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading uppercase fadeUp dly1 mb0\"><strong>EVENT<\/strong><\/h2>\n\n\n\n<p class=\"fadeUp dly3 wp-block-paragraph\">Universo Premium represents the <strong>goals<\/strong> and the <strong>values<\/strong> of the brands. Throughout the event, guests could dive into the universe of each brand in a unique experience.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"dly4 fadeUp\">\n        <section class=\"content--slider splide--slider0 pb3 pt0 alignfull \">\n        <div class=\"splide splideCarosello\" id=\"splide0\">\n                <div class=\"splide__track\">\n                <ul class=\"splide__list\">\n                                        <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/GALLEY_HK.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/GALLEY_HK2.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/GALLEY_HK3.jpg\" alt=\"\" \/>\n                                            <li class=\"splide__slide \">\n                                                                            <img decoding=\"async\" class=\"img-res\" src=\"https:\/\/www.itacacomunicazione.it\/wp-content\/uploads\/2023\/03\/GALLEY_HK4.jpg\" alt=\"\" \/>\n                         \n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Heineken M\u00e9xico is the most innovative beer group in Mexico and the one with the longest tradition.<\/p>\n","protected":false},"featured_media":7067,"template":"","categorie":[53],"class_list":["post-7065","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categorie-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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