THE client
Allegrini
The Allegrini Family has a main role in the history of Fumane and of Valpolicella Classica since the 16th Century. Prestigious wines are born from 150 hectares of vineyards, the result of the company’s style and of the grapes grown exclusively on the Family’s land.
THE GOALS
Where we started from
Showing the world the exceptional match of tradition, wine making and family heritage. The client’s need is to communicate in an effective way how Allegrini is an emblem of Valpolicella.
What we did
A story in time, developed to testimony the commitment, patience and love for the land of origin of the Allegrini family; to present unique fine wines.
webSITE
CELEBRATIVE CAMPAIGN
Amarone is a wine like no others, capable of summing up the experience of the Allegrini family. With a new creative concept, it celebrates its first sixty years and the tradition that has made it one of the great world-famous Italian red wines.
EditorialS
La Grola
IN VINO HABITAT
PRESS CAMPAIGN
STAGING
Verona
Itaca curated the staging concept presenting Allegrini’s wines at Vinitaly 2017 (In vino habitat. La natura è testimonial.), 2018 (Dalla A alla V. Un racconto che finisce in vino); and 2019 (Nel segno del vino, senza confini).
