THE client
GS1 Italy Servizi
GS1 develops services that help companies and distributors to accelerate their digital transformation.
Its mission is to simplify the sharing of information, make operational processes faster, optimise logistics and supply chain.
THE GOALs
Where we started from
The first step for GS1 was to control the new communication channels working on brand awareness, so that a B2B audience would get to know them, and they could become a point of reference for new potential clients.
What we did
Since the brand promises to simplify work steps and processes, we have chosen to focus on the value of simplicity to build their identity on social media.
VISUAL IDENTITY
The new approach and graphic style allowed us to channel rather complex messages and the various services offered by GS1 in a simple, effective and immediate way.
