THE client
Rovagnati
Rovagnati is an Italian company founded by Paolo Rovagnati. For over 70 years they have produced fine cured meat, with a unique and unmistakable flavour, like prosciutto Gran Biscotto. Its iconic products are now a certain presence in the kitchen of all consumers.
THE GOALS
Where we started from
To launch a collection destined to professional kitchens, Rovagnati has handed us all the strategic-creative communication of the project, starting from the brand identity, with the goal of establishing its presence in the HoReCa channel with a new range of products.
What we did
The new HoReCa range must address every establishment that wants to be successful. The creative idea is based on the invitation to cut, slice, cook like Joe Bastianich, becoming like him, or at least trying to, by simply choosing the Rovagnati HoReCollection.
Naming AND Logo
VISUAL IDENTITY
PACKAGING DESIGN
ADVERTISING
To present the identity of each one of the five collections of products, we have created a mini-series of ads in which Joe Bastianich meets his alter egos: restaurateurs, barmen, and pizzaioli at work with the most classic preparations of a professional kitchen.
PRESS CAMPAIGN
