THE client
Italian Trade Agency
The Italian Trade Agency in New York is a government agency that promotes food, wine and other Italian alcoholic drinks in the US market.
THE GOALS
Where we started from
ICE – Italian Trade Agency docks in our port with a new goal: to educate the American commerce to the artisanal and authentic character of Italian spirits, liqueurs and wines.
What we did
Through the typical traits of Made in Italy – especially design, hospitality, Italian food – we developed a new story telling and created a new corporate identity.
CORPORATE IDENTITY
Traditional and minimalist, the new corporate identity is inspired by Italian optimism in a lifestyle and pop version.
