Italian Trade Agency

THE client

Italian Trade Agency

The Italian Trade Agency in New York is a government agency that promotes food, wine and other Italian alcoholic drinks in the US market.


Where we started from

ICE – Italian Trade Agency docks in our port with a new goal: to educate the American commerce to the artisanal and authentic character of Italian spirits, liqueurs and wines.

What we did

Through the typical traits of Made in Italy – especially design, hospitality, Italian food – we developed a new story telling and created a new corporate identity.


Traditional and minimalist, the new corporate identity is inspired by Italian optimism in a lifestyle and pop version.


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