It’s the most innovative beer group in Mexico and the one with the longest tradition. It manages 7 plants, where over 18K employees work with the commitment of surprising their consumers with the best fine beer.
Where we started from
The goal of Heineken México is to strengthen the knowledge and the commitment of the salesforce towards the Premium Brands of the beer group’s ecosystem.
What we did
We created a national event and brought it to 7 different cities in Mexico. An experential universe dedicated to the sales directors and managers: Universo Premium.
Universo Premium represents the goals and the values of the brands. Throughout the event, guests could dive into the universe of each brand in a unique experience.