THE client
La Gioiosa
Winery La Gioiosa represents the perfect meeting point of wine family tradition and the land of Prosecco. It is a synonym of wines that are typical of the Treviso region, and at the same time represent a modern company that guarantees excellent quality for money.
THE GOALS
Where we started from
The goal of La Gioiosa was to strengthen the brand awareness of its Prosecco in the USA, through as many digital communication channels as possible, to reach its ideal audience overseas.
What we did
After an analysis of the brand positioning and the creation of a creative suite dedicated to the North-American consumer, an Instagram page was launched with a branding strategy with an exclusive design.
Digital
We used the month of February and Valentine’s Day to introduce a new product to North America for the first time: La Gioiosa Prosecco Rosé, a new product to celebrate all the nuances of love.
INFLUENCER MARKETING
We developed a giveaway with the support of Influencers and, to reach the desired US audience, we created an activity with Cotsco with the opportunity of creating a direct connection with the purchase of the product, so that the Italian brand could land overseas and find a connection with its new land.
