Regione Siciliana enhances the cultural and natural treasures of Sicily to promote tourism both in the summer and in the winter.
Where we started from
With See Sicily, Regione Siciliana wants to promote the island’s tourism, focusing not just on the sea, but also on the many attractions that make this land unique. Unique like the communication campaign of the project handed to Itaca.
What we did
We converted into words and images the idea of Sicily as a dreamy place, capable of evoking marvellous landscapes and questions to which you only need to say “Sì, Yes” to be transported into its dimension through TV and radio ads, billboards, and on all communication channels.
The concept was developed into a cross-media advertising campaign, both offline – press campaign, billboards and tv – and online. On this occasion Itaca created special pages on the website, video and carousel ads on social media, and promotions on Google ads and YouTube ads.
The ads destined to TV channels on Rai, Sky and Mediaset bring Sicily to the homes of every Italian to promote it in all its beauty. At the heart of the scene we have a series of the most representative testimonials of Sicily who act as spokespersons for every aspect of their land.