client
Terra Moretti Vino
Safeguarding tradition and a great love for the land are the values that unite the Moretti Family with the world of wine. Among the six wineries of the Group, Petra is the Tuscan gem, located in Val di Cornia, and designed by architect Mario Botta.
THE GOALS
Where we started from
Petra arrives at Itaca’s port with the goal of finding and strengthening a more focused and remarkable communication strategy through its social media accounts. It needs a new positioning, that keeps the focus on the character and importance of its wines.
What we did
The world of Petra is mirrored in ever gesture, detail and place that surrounds it. This initial concept, represented visually through a special photographic approach, has given life to a new and contemporary story telling focused on wine, people and territory.
Social MEdia
PRESS CAMPAIGN
