Ethica Wines is a growing Italian company based in the US that through the promotion of Italian wine has achieved great success and expanded globally, reaching Asia too.
Where we started from
Ethica Wines wants to be acknowledged as a brand capable of informing and helping its target to achieve a greater awareness of Italian wine. To do so, it wants to keep a promise: guarantee competence, stability and speed, without losing sight of its Italian DNA.
What we did
We created a bridge between the brand that travels every day from one end of the world to the other, and its interlocutors. Over the years, for Ethica Wines we have developed a series of global communication activities to promote brand awareness through unique and recognisable content.
Behind Ethica Wines there’s a team of people that becomes a “We” when they talk about the import and distribution of Italian wines all around the world, about wineries and wine. This is how We Are Vino is born, a dynamic concept with different interpretations.
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Launched by Ethica Wines, Kiss Kiss is the first Italian wine show on Youku, the most popular video and streaming platform in China. Through the supervision of the filming we have accompanied Si Wei, a young Chinese actress, in her journey of discovery of Made in Italy.
World Wine Pro is the Wine Management Trainee Program for young and inexperienced talents who dream to enter the world of wine with Ethica Wines. Itaca develops from scratch the brand identity, the pay-off, the communication in universities and a landing page to launch the project.