Linkontro is the yearly event that Nielsen IQ dedicates to the companies and main actors in the distribution, brand, communication and service industries. An event that over the years has become a tradition, a starting point to face the new challenges that the market offers.
Where we started from
The goal of Linkontro is to communicate the event itself through a communication that can address the target and follow each year’s theme.
What we did
From the staging to the collateral events and the artistic direction. Over the years we’ve guided Linkontro in all the stages to project it into the future.
Linkontro is the link, or rather the fil rouge, that unites the FMCG community to the future. The protagonist of the exhibition of the Gallery of Excellences, was the artwork of Rocco Tanica created in “partnership” with Artificial Intelligence.